Sierra Wholesale Supplies, Salt Lake City UT



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Home > In The News!
 
In The News!
JUNE 15, 2011 PRESS RELEASE:


NEW PAC-12 T-SHIRTS, CAPS AVAILABLE JULY 1 FROM

 

SALT LAKE’S SIERRA WHOLESALE SUPPLY

 

With Swoop Driving the Bus, PAC-12 Mascots Scramble for Safety 

 

            SALT LAKE, June 14, 2011 – One t-shirt shows Swoop, the University of Utah’s red-tailed hawk mascot driving a bus to Pasadena, home of the Rose Bowl, as fellow PAC-12 mascots scramble for safety. Another illustrates the logos from all PAC-12 schools, with the U logo prominently displayed on top. Then there’s the “EvolUtion” shirt with a proud “U” above the PAC-12 logo. 

            All three designs are part of a new line of Utes products commemorating the University of Utah’s historic entry into the new PAC-12.

            Salt Lake’s Sierra Wholesale Supply, distributor of outdoor recreation accessories since 1989, today announced it was granted a license to produce t-shirts and ball caps, all based on designs by John Kilbourn, political cartoonist for CityWeekly.

            The shirts will be available July 1 throughout the Wasatch Front Range in Rite Aid, Fresh Markets, Dan’s and other local retailers, according to Salt Lake native Jim Friedman, president of Sierra Wholesale Supply. The commemorative t-shirts will retail for approximately $17.99 in sizes ranging from small to XXXL. Ball caps are available with the U and PAC-12 logos for $17.99 suggested retail. Sam's Club in Salt Lake City will sell an imprinted mini-football showing the official July 1, 2011 date with proceeds earmarked for the Primary Children's Medical Center in Salt Lake.

            “Our staff has attended U games for years, thus it was especially gratifying that we obtained a license to produce PAC-12 and University of Utah trademarked caps and apparel,” said Friedman. “We all bleed red around here.”

            PAC-12, formerly known as PAC-10, is the western U.S. college athletic conference that was recently expanded to include the University of Utah and the University of Colorado at Boulder. The newly named PAC-12, the self-proclaimed "Conference of Champions," has won more NCAA National Team Championships than any other conference in history.

            Sierra Wholesale Supply also exclusively markets Jimmy’s Ultra Dew SPF 30 lip moisturizer specially formulated for the arid environment of the Utah desert and extreme temperature changes of the Utah mountains. The company is the largest wholesale supplier of winter accessories in the Intermountain West and was exclusive vendor for all Albertson’s stores for the 2002 Winter Olympic Games.

            For more information, visit our PAC-12 Product Page or call 801-908-0555 from Salt Lake or Toll Free on 888-908-8100.

           

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Media contacts:


Jim Friedman, President

Sierra Wholesale Supply

801-455-9550 mailto:jimf@sierrasupply.com


Jeff Blumenfeld

Blumenfeld and Assoc., Inc. PR

203-655-1600

jeff@blumenfeldpr.com